WHY T-SHIRTS?

We were screen-printing our own designs on t-shirts whose origin we could not verify. Choosing primarily t-shirts due to their ubiquity, simplicity and symbolism - of course it is 'just a t-shirt' but things aren't always as they seem and we're hoping for transparency.

 

WHAT DO YOU MEAN?

At this point in the capitalist cycle goods are often produced in countries with ever 'cheaper' means of production, often hiding behind outsourced contracted manufacturers. Imagine little regard for the people producing the goods and less again for the natural environment.

 

SO YOU KNOW WHERE THEY COME FROM?

Correct. We can vouch for every step of the garment production-chain because we're involved, get dirty ourselves and know everyone else helping bring them to life. Most work is in Brunswick, a traditional manufacturing neighbourhood urbanising rapidly, 5km from the centre of Melbourne, Australia. Made in small batches, all t-shirts are designed, cut, sewn and printed by our posse.

 

NO SWEATSHOPS WERE USED?

To say there is no sweat equity would be a lie (!) but it is safe to say our garments are sweatshop free :) Cut by our Master Cutter Siosifa with 25+ years in the rag trade, sewn by machinists working standard hours and paid above award rates per garment as calculated by the Textile Clothing and Footwear Union of Australia and printed by us (Cassia) with the help of Dale at NMBQ.

 

WHY ORGANIC COTTON?

Benefits include better health for farmers and their land, not to mention saving rivers, water-tables and food production from nasty chemical run-off and contamination. Plus it's wonderfully soft and luxurious to touch - from field to fabric, no toxic fertilisers or chemicals used. Unfortunately most cotton grown in Australia is chemically controlled and possibly GMO -a massive strain on waterways. Our cotton is sourced from India and fed by rain. Cotton production is water intensive, in Australia overly relying on irrigation drawn from depleted and exhausted rivers.

 

WHAT ABOUT SCREEN PRINTING?

We print almost exclusively with Permaset Aqua 100% solvent free water based range of environmentally friendly inks. Manufactured in Sydney since 1958, Permaset is recognised by both fine artists and the professional printing trade as a premier product.

 

CAN I BUY ONE?

Naturellement...but only as a wholesale purchase of ten or more units per order for basic printed tees or 30 units minimum if you'd like full fabric printing - drop us a line hello@letloverule.com.au

 

LTD. EDT. fashion prints linking ideas with causes formerly here.

 

 

IT'S ABOUT BEING GOOD,

RIGHT DOWN TO YOUR BONES

letloverule accepts full responsibility as creators to contribute to the well-being of mankind and mother earth

 

letloverule enjoys exploring the depth and breadth of work available to those committed to design

 

 

 

 

It is cool to care: about people and the planet, motives,

agendas, performance and practice.

 

Rejecting competitive greed, we work with others committed to improving performance and conditions for a collective future.

 

Influence extends beyond aesthetics and promotion; enabling 'change agents'

we help improve ethical and environmental outcomes at the organisational

level and within communities.

 

Offering ideas, passion with management and production experience:

 

 + Closed-loops, waste streams, up-cycling, recycling, re-purposing

 + Greening, growing, landscaping - urban & rural gardens and farming

 + Tactical urbanism, space activation, cultural pop-up installations

 + Ethical and organic garment manufacturing - made in Melbourne

 + Packaging incl. post-industrial recycled plastics, labels, local/OS manu.

 + Organic formulations, regulations, accreditation - AU, EU, US

 

Always collaborating, creating, learning, exploring, growing along with:

 

Pattern makers, master cutters and machinists, architects, interior designers

screen printers, all manner of studios, publishing houses, press and media,

tool makers, mechanical engineers, mouldings and plastics manufacturing,

organic farming, labelling, neon artists, photographers, stylists, artists, lighting

and digital projection, AV technicians and engineers, craft brewers, canners, bottlers, wine makers and wineries, hospitality heavy weights, illustrators,

makers, dreamers and doers ;)

The eco-social crisis is one of values and priorities. Self interest and subjective corruption distort cultural artefacts, civic, educational and systemic structures in their image. Communication

designers can reproduce cultural norms and represent the non-human natural world as a space

open to continued exploitation – or they can reveal ecological circumstances and nurture

ecological ways of knowing.

 

Ultimately, the options open to designers are determined by not only their employers’

demands but also by any work they do beyond the capitalist order. In theory, designers

could transform the world by making ecologically literate and socially responsible

communication, products and spaces. In practice this will not happen within the

workplaces of the vast majority as long as the model of development deprioritizes

ecological and social values – and design practice follows suit.

 

              Design, Ecology, Politics - Towards the Ecocene

              by Joanna Boehnert, 2018.

 

astral travelling

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verticle integration

Dimensioners Inc. - non-profit community arts organisation

 

 

Life is about more than dollars and bills. Breaking free from out-dated models and muddled minds we follow our hearts and rainbows, moving beyond the status quo.

 

A  social enterprise creating limited release fashion items aligning ideas and causes.

 

Clothes developed and manufactured in-house with reduced environmental impact, fair treatment of all involved, plus exposure and funds for people/pursuits/ideas we dig.

 

4D IS THE NEW 3D

Our space is run on 100% renewable energy and we work with our partners to do the same, incorporating a mix of renewable sources through supply chains.

REDUCE/REUSE/RECYCLE adopted mantra used throughout work + study

 

GROW/LEARN/KNOW

where your food comes from!

Mercury free lighting (wifi LEDs are fun!) and modern electronic equipment with minimal nasties, improved recyclable performance and power efficiency.

 

 

We forage, collect and re-appropriate found objects,

cast-offs and waste items in all manner of ways.